A Legend Speaks

Friday, 8 May 2009, 14:19 | Category : PR/Marketing
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Yesterday, I had the opportunity to attend the PRSA|GA Annual Conference. It was a great event with some of the best PR minds in the South.
The highlight of the day was the panel discussion featuring, “A Conversation with PR Living Legends” with Harold Burson, Burson-Marsteller, Bob Cohn, Cohn, Overstreet & Parrish and Ofield Dukes, [...]

Who Should Break the News?

Friday, 27 March 2009, 12:08 | Category : PR/Marketing, social media
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Earlier this week, I noticed the news that Congressman Zach Wamp had selected his team for his gubenatorial run break on Post Politics’s blog and within 15 minutes the link was re-tweeted several times on Twitter and posted on other local blogs. Two hours later, I noticed an official email from Wamp’s campaign land in [...]

1 Billion Clicks

Tuesday, 27 January 2009, 23:18 | Category : PR/Marketing, social media
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In December, 1 billion unique visitors went online.
That’s right 1,000,000,000 visitors. That’s a new achievement for the web.
According to Direct, the U.S. is the second biggest web audience in the world. China has us beat.
It found that 41% of Internet users, 15 or older, live in the Asia-Pacific region. The U.S. with 163.3 [...]

Diving into Social Media

Sunday, 25 January 2009, 23:47 | Category : PR/Marketing, PRSA, Uncategorized, social media
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Blogging. Facebook. Twitter. YouTube. Podcasts. LinkedIn. With so many communities on the web, where do you begin? Diving into social media is one of biggest challenges currently facing public relations practitioners. Not only is it an enormous field, but it is also changing constantly.
Helpful hints
1. Give up trying to understand it all.
Even the [...]

The First 100 Days

Thursday, 22 January 2009, 22:46 | Category : PR/Marketing, Uncategorized
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No not President Obama’s, but your first 100 days at your new job.
This week, I took two classes at the Center for Non-Profits in Chattanooga and was surprised at the influx of people who are new to nonprofits or are trying to start a nonprofit.
Even if you’re not new, take a few minutes to [...]

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What to do when the blogs mention you…

Monday, 16 June 2008, 21:38 | Category : Advice, PR/Marketing, social media
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Someone saw a blog post about you or your organization. What do you do?
In a digital era with web accessibility everywhere, it’s possible to instantly blast someone on the web. Videos, cameras, blog posts, Twitter, Facebook, and the wonderful Google search all affect your overall brand and online identity. Occassionally, people are nice. But face [...]