Facebook’s Evolutions

Thursday, 11 June 2009, 15:49 | Category : nonprofit job, social media, technology
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Allyson Kapin at Frogloop reports that Facebook is losing some of its stickiness:
Facebook is the 5th most trafficked site in the United States. Over 179,000 nonprofits utilize Facebook Causes but just how sticky is Facebook? You may be surprised to see some recent stats that question how successful Facebook is as an engagement [...]

Very Cool

Thursday, 28 May 2009, 16:05 | Category : social media, twitter
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The social media world is overwhelming. This should be a very cool tool to help decipher the Twitterverse.

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Twitter: How 140 Characters Are Changing Communication

Tuesday, 19 May 2009, 15:27 | Category : Advice, social media
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Today, I had the opportunity to present a webinar on Twitter. Frequent readers know my love/obsession with this service, so I enjoyed getting to evangelize my favorite social media tool. Slides from today’s webinar are posted below.
Twitter: How 140 Characters Are Changing Communications
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More on Blogger Relations

Tuesday, 19 May 2009, 15:07 | Category : Advice, social media
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Here is a quick slide show on blogger relations that a colleague of mine put together in DC last week. Rachel Steinberg, a brillant friend from grad school, also contributed.
Pitching To Bloggers
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Five Minutes for Blogger Relations

Friday, 8 May 2009, 13:49 | Category : social media
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This week a colleague of mine in DC led a seminar on blogging. She asked me to help her pull together a five minute presentation on blogger relations.
First and foremost, the key to all social media is building a relationship not selling a product, promoting a cause or placing a story.
1. Blogger relations [...]

Twitter More Popular with the Boomers

Tuesday, 14 April 2009, 15:38 | Category : News, Uncategorized, social media
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While researching my presentation for the upcoming SpringBoard panel, I ran across these Twitter statistics released last week.

As of February, Twitter has 10 million people. This is an astonishing adoption rate since the platform was only launched in late 2006. It shows how social media adoption is growing exponentially and internationally.

The most surprising [...]

Facebook Moms & Grandmas: New Fundraising Target?

Monday, 13 April 2009, 16:33 | Category : Resources, social media
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Not surprisingly, Facebook has taken off with women ages 55+ because it’s the best way to keep up with family members of all generations according to CNN.
There are now about 1.5 million female users older than 55 on the site, the group says — roughly a 550 percent increase over six months ago. By [...]

Speaking at SpringBoard This Week

Monday, 13 April 2009, 10:51 | Category : social media
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This Thursday night at 6:30 p.m., I’ll be participating on a panel discussion for CreateHere’s SpringBoard series on “Social Networkign: Taking Your Business Online.” I’ll join John Hawbaker from Chattarati and Josiah Roe from Medium (formerly Coptix) on the panel. I’ve learned a lot from both John and Josiah, so this should be a great [...]

Good Advice

Monday, 13 April 2009, 10:32 | Category : Advice, social media
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I couldn’t have said this better from the Nonprofit Times:
Online …
Big, Bad Blogs
It seems as if the Web 2.0 era has a whole other language – like Digg, Blogger, Facebook and Twitter. But, these technologies are shaped by a fundraising cornerstone – personal relationships.
Organizations are “far more likely to build trust if you are connecting [...]

Building a Personal Brand

Today, I gave a presentation before YPAC on developing a personal brand. I enjoyed putting this together and certainly learned a lot! There’s a tremendous amount of information about developing yourself as a brand and your personal community.
Building A Personal Brand
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Personal branding is a popular topic. Will you be the next [...]