Twitter More Popular with the Boomers
While researching my presentation for the upcoming SpringBoard panel, I ran across these Twitter statistics released last week.

As of February, Twitter has 10 million people. This is an astonishing adoption rate since the platform was only launched in late 2006. It shows how social media adoption is growing exponentially and internationally.
The most surprising result is that Twitter is more popular with those in the 45-54 category. There could be numerous reasons why:
a. There is no “it’s just for college kids” stigma that is attached to Facebook.
b. Twitter has more value for adults 45-54 who don’t care about looking at pictures of sharing Flare.
c. Younger demographics haven’t added a second outlet to the mix yet. Many Boomers probably bypassed Facebook and went straight to Twitter.
While it’s likely a combination of the reasons above, Twitter has caught on in certain niche groups more than others. While computer nerds/IT/social media fanatics will always be the early adopters (I proudly joined Twitter in the spring of 2007 before anyone had heard of it), it’s caught on like wildfire with right-of-center political circles.
