When the majority of your Facebook friends work in PR or politics, you get invited to extremely random events and groups. Over the weekend, someone invited me to the launch for a time management book, 168 Hours.

This invite was interesting because part of the launch involved an experiment to track your time for one week, based on the concept that there are 168 hours in each week, and provided an Excel file to track your time in 30 minute increments for the week.

Intriguing. If someone asked you, could you accurately describe how you spend all 168 hours per week?

I’m three days into tracking my time. So far, I spend a lot of time answering email, reading news and tweeting.

Is Twitter is the black hole of time management and productivity? At work, I have a dual monitor set up with my laptop and keep one screen devoted to Tweetdeck. Part of this is necessary since I need to know breaking news in my job field and monitor various topics. However, anyone who actively tweets will tell you that a large percentage is just for fun. Sometimes, you can do the two at the same time, but it is still an overwhelming time management challenge.

By tracking my time, I’m also much more aware of how I spend it. When I click over to my second monitor, I’m keeping an eye on how long I interact. It was particularly evident this week, when I realized 45 minutes had gone by during a Twitter debate. Rather than stick with it, driven by the compulsion to have the last word, I broke it off and got back to work.

Experts debate on the effect that social networks have on productivity, but what is Twitter doing to our attention spans? Back in college (2000-2004), I could lock myself in the stacks of the library for five or six hours at a time, only getting up for bathroom breaks. Those were the last few years before smart phones and wifi, so I could study without distractions. Fast-forward two years to grad school (2006-2007), and I noticed a marked difference in my study habits. I had to take breaks every 30 minutes to check email or the news, and that was before anyone else was on Twitter.

Is it possible to have a long attention span anymore? Even when I turn off Tweetdeck or shut down gmail, which generally stays open in the background, I’m mentally checking to see if someone is chatting or I have a Tweetdeck message.

According to the New York Times, this constant connectivity has re-wired our brain.

“The technology is rewiring our brains,” said Nora Volkow, director of the National Institute of Drug Abuse and one of the world’s leading brain scientists. She and other researchers compare the lure of digital stimulation less to that of drugs and alcohol than to food and sex, which are essential but counterproductive in excess.

The age of information addiction? My need to absorb news has actually created a neurological dependency for a steady stream of dopamine? According to the article:

Scientists say juggling e-mail, phone calls and other incoming information can change how people think and behave. They say our ability to focus is being undermined by bursts of information.

These play to a primitive impulse to respond to immediate opportunities and threats. The stimulation provokes excitement — a dopamine squirt — that researchers say can be addictive. In its absence, people feel bored.

Doesn’t this sound like most bloggers?

“Throughout evolutionary history, a big surprise would get everyone’s brain thinking,” said Clifford Nass, a communications professor at Stanford. “But we’ve got a large and growing group of people who think the slightest hint that something interesting might be going on is like catnip. They can’t ignore it.”

Breaking news is my catnip, and I know I’m not alone.

However, this doesn’t seem to have killed my productivity. Looking over my tracker, I actually accomplished far more than I could have guessed. This is also normal according to the NYT:

Mr. Campbell can be unaware of his own habits. In a two-and-a-half hour stretch one recent morning, he switched rapidly between e-mail and several other programs, according to data from RescueTime, which monitored his computer use with his permission. But when asked later what he was doing in that period, Mr. Campbell said he had been on a long Skype call, and “may have pulled up an e-mail or two.

The trick is knowing when to shut everything down. The people profiled in the NYT piece struggle with it, and it’s hard.

Technology is changing us psychologically, mentally, socially and professionally. It may improve our productivity and help the bottom line, but it is actually changing humanity.

This weekend, I traveled to Indianapolis for the wedding of a good friend. Almost as soon as I arrived, I realized that I left the charger to my phone back in Alexandria. Since the home where I was staying didn’t have wireless, my first reaction was, “Oh no. What about Twitter!?!”

After realizing how ridiculous that reaction was and turning off the phone to conserve battery life (no one else had a charger that would work), I looked forward to this opportunity. I was in Indiana to celebrate the wedding of a dear friend and help her out, not share the minutiae of my existence with those who follow me on the global conversation known as Twitter.

I joked that I was suburban camping, and only went through withdrawals for a few hours. While I was busy helping with preparations, I soon noticed I wasn’t as jumpy or tense as I normally am. I didn’t feel the compulsion to read 800 newspapers or blogs a day to keep up with every breaking news story. I could focus on a task longer than 10 minutes. I was relaxed.

Now, I was hardly cut off. I checked email once a day, and sent out a couple of tweets on Saturday, but it was far from my usual time spent online. Honestly, I didn’t miss it.

Given my job and geographic location, I can’t maintain this level of disconnect, but I appreciated it. Outside of urban areas, I noticed that people don’t obsessively check their phones and BlackBerries for messages. Actually, not that many people had smart phones. At the rehearsal dinner, no one pulled out their phones for hours at a time. It was so noticeable that I commented on it, and a fellow guest, who lives in the New York area, agreed. People were focused on the conversation going on physically around them rather than activities back at the office or chatting with other friends.

Checking your phone constantly or texting while out with other people is a pet peeve of mine. I’m guilty of doing it, but it is rude to focus on some web device when out with friends for dinner or happy hour. It’s even worse if you’re on a date!

While situations arise when you do need to check your phone for something important, we blur the lines far too often. Following the latest trending topic on Twitter does not count as an emergency. If you are physically at an event with others, you should mentally be present as well.

Of course my period of disconnection didn’t stick. As soon as I got to the airport, I took advantage of free wifi. When I got home, I immediately spent a few hours catching up on the interwebs and penning this post.

I’m hardly turning into Wendell Berry, but I do think that humans need to disconnect regularly. Perhaps it’s just the news-obsessed culture of the DC area, but everyone around me would benefit from a tech break. Humans were not created to constantly absorb news and regurgitate information. Just because we can share information immediately, doesn’t mean we need to comply. The expectation to react 24/7 is not healthy, and it made the political world much worse.

I still love technology, partially because it pays the bills, but I do wish that it was easier to step away from it all.

Have you ever watched an episode of Lost when someone comes in the room and says, “I’ve never watched an episode. Can you tell me what’s going on?”

After explaining that it is absolutely impossible to explain the plot line because nothing makes sense, it is generally best to give said person the first season on DVD and say, “See ya in a few days. You’ll be hooked.”

Now someone has come up with an eight minute recap of Lost seasons 1-5.

In case you don’t understand the addictive nature of this show, Lost prompted the one and only time that the Obama Administration has used common sense. Robert Gibbs announced that the State of the Union would not be on February 2, the date of the season 6 premiere. I know that I wasn’t the only person on Twitter freaking out when I heard that it was a possibility.

This does make me wonder what’s worse: living under an Obama Administration or living on a mysterious deadly island where nothing makes sense. Honestly, I really don’t know.

H/T Go Fug Yourself

During the 2008 campaign, Obama pledged to have the most transparent administration ever. This was one of the first promises he broke by not posting bills to the web for a full five days before he signed them.

It appears, he is also not as transparent with his digital media prowess as the administration claimed:

Well, first of all, let me say that I have never used Twitter. I noticed that young people — they’re very busy with all these electronics. My thumbs are too clumsy to type in things on the phone.

Is this a major deal? Kind of. When you run your campaign on the premise that you’re the most amazing thing to happen to the Internet since Al Gore, you open yourself to criticism in the future, especially when your campaign was lauded for being an early adopter of the technology in question.

Sarah Granger at TechPresident opines:

Meanwhile, I expect we’ll see more hoopla about Barack Obama not using Twitter, even though his campaign never asserted that he did himself. So far about half of the follow-up tweets on the #obamacn hashtag are RT’s about the admission and the other half is people responding that they never thought he was tweeting. Are 50% of Twitter users really that surprised?

Yep, actually Sarah we are surprised. For a number of reasons.

First, remember all of the media attention about Obama refusing to give up his BlackBerry and the NSA having to build a super-deluxe-ultimately-secure version of software? That kind of negates Obama’s comment about thumbs and makes you question if he fully understand exactly what Twitter is. If you are addicted to a BlackBerry, how do you not have the skills to tweet? Same device and skill set. It’s also possible to use Twitter on a computer. Tweetdeck anyone?

Secondly, as James Richardson at RedState recalls, the Obama team released an add attacking McCain for not using technology. While the McCain camp deserved to be flogged for their lack of enagaging the interwebs, John McCain actually tweets every day. As Top of the Ticket points out, he has nearly 1.6 million followers. RedState notes:

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